Engage
your audience. Talk to them, start conversations, provide them with useful information, open the channels of communication.
Embrace
what they have to say, their contribution, and reward their participation.
Evolve
to keep up with what your audience (market, targets, etc) wants and needs and what they are doing. Don't get comfortable, the world is changing, your audience is changing, technology is changing, and so should you.
Regardless of where you do this, it will work. regardless of how you do this, it will work. Get participating.
Want some history of Social Media? Check out my post "Social Media: past, present, and future."
Want to take a class on Social Media? Take on with Cruzio.
Social Media: past, present & future
7 months ago
[...] As always, Shakespeare says it best. Call it what you want, but the key to Social Media is participation. The rest is in our hands. Are you a business and looking to apply Social Media? Check out my post, the Three E's of Social Media. [...]